Here's what everyone already knows: you need to win more dollars from Millennials (Gen Y) - the up-and-coming big spenders in every industry.
The billion-dollar question:
There's a lot of misleading buzz about what actually works for Millennial marketing. Here's some focuses that DON'T work:
Think I'm crazy? Try to picture a well-known retailer that's synonymous with this list...
*Drum roll please*
How about Walmart?
No way! Their image is virtually the opposite of all of the above. But Walmart is the clear retailer of choice for Millennials. How did that happen?
The "non-PC" truth: Millennials just care about themselves
Expert Millennial marketing highlights the direct benefits from the product/service. Like, here and now. That's why the perception of wide assortment and low price at Walmart has Millennial appeal, even though Walmart's prices aren't always the lowest.
Unfortunately, you can't just scream "Benefits!" and win big with Millennial marketing...
A relevant content marketing strategy and a relatable, conversational tone are 100% necessary (easier said than done). But everyone (supposedly) knows that - the real secret is tougher to implement.
Missing Link: conversion-focused copywriting that's like a river
The ever-shrinking attention span of Millennials only captures pieces of your content.
Therefore, those key pieces must flow together, and point to a reasonable and intuitive next step.
Execute your content marketing strategy with the above F-R-I steps of river-like copywriting. Use a relatable, conversational tone.
You'll see increased profits and market share in no time.
If this was helpful for you, don't share it with anyone else!
Seriously... I understand. This is a competitive world. Keep the edge to yourself.
Also, if you're busy, focused elsewhere, lacking resources, or don't have the time to tackle all of this...
I can lend an affordable hand, and I'll be here whenever you need it... just let me know.
To your success,
If you're a small business taking aim at the moving target of effective marketing, then you know by now the importance of having a presence in social media.
You also know how hard it is to navigate social between calls, meetings, and actually doing work! Let's look at three simple ways to make the social side of marketing a bit more manageable.
1. Don't open a social channel unless you're going to maintain it!
This may sound like a no-brainer, but take a look at some Facebook pages for businesses in your area, and you'll see it happening all over the place. Small businesses often put an account together with the best of intentions, but fail to maintain their platforms with consistent content. This will not earn you respect from the Millennial consumer.
Post at least once per week with content that your followers will find beneficial.
2. Use the same content across your social channels.
In the early stages, only your most die-hard fans will follow every channel you're operating, so go ahead and use the same content for each channel:
3. Leverage social networking platforms to link your social content to your website, and vice versa.
The ultimate goal of your social media activity is to move your customer to a place where they convert.
Use social media buttons on your website to connect web pages to social platforms, and wherever possible, use any social content to link the reader back to your website again to keep them in the cycle.
See, that wasn't too bad, right? Best of luck to you as you use these tips to boost your social media presence in a market where it's only becoming more important every day.
All the best,
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If you didn't, share with enemies
Copyright Luke Hastings © 2017