If you're a small business taking aim at the moving target of effective marketing, then you know by now the importance of having a presence in social media.
You also know how hard it is to navigate social between calls, meetings, and actually doing work! Let's look at three simple ways to make the social side of marketing a bit more manageable.
1. Don't open a social channel unless you're going to maintain it!
This may sound like a no-brainer, but take a look at some Facebook pages for businesses in your area, and you'll see it happening all over the place. Small businesses often put an account together with the best of intentions, but fail to maintain their platforms with consistent content. This will not earn you respect from the Millennial consumer.
Post at least once per week with content that your followers will find beneficial.
2. Use the same content across your social channels.
In the early stages, only your most die-hard fans will follow every channel you're operating, so go ahead and use the same content for each channel:
3. Leverage social networking platforms to link your social content to your website, and vice versa.
The ultimate goal of your social media activity is to move your customer to a place where they convert.
Use social media buttons on your website to connect web pages to social platforms, and wherever possible, use any social content to link the reader back to your website again to keep them in the cycle.
See, that wasn't too bad, right? Best of luck to you as you use these tips to boost your social media presence in a market where it's only becoming more important every day.
All the best,
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