Here's what everyone already knows: you need to win more dollars from Millennials (Gen Y) - the up-and-coming big spenders in every industry.
The billion-dollar question:
There's a lot of misleading buzz about what actually works for Millennial marketing. Here's some focuses that DON'T work:
Think I'm crazy? Try to picture a well-known retailer that's synonymous with this list...
*Drum roll please*
How about Walmart?
No way! Their image is virtually the opposite of all of the above. But Walmart is the clear retailer of choice for Millennials. How did that happen?
The "non-PC" truth: Millennials just care about themselves
Expert Millennial marketing highlights the direct benefits from the product/service. Like, here and now. That's why the perception of wide assortment and low price at Walmart has Millennial appeal, even though Walmart's prices aren't always the lowest.
Unfortunately, you can't just scream "Benefits!" and win big with Millennial marketing...
A relevant content marketing strategy and a relatable, conversational tone are 100% necessary (easier said than done). But everyone (supposedly) knows that - the real secret is tougher to implement.
Missing Link: conversion-focused copywriting that's like a river
The ever-shrinking attention span of Millennials only captures pieces of your content.
Therefore, those key pieces must flow together, and point to a reasonable and intuitive next step.
Execute your content marketing strategy with the above F-R-I steps of river-like copywriting. Use a relatable, conversational tone.
You'll see increased profits and market share in no time.
If this was helpful for you, don't share it with anyone else!
Seriously... I understand. This is a competitive world. Keep the edge to yourself.
Also, if you're busy, focused elsewhere, lacking resources, or don't have the time to tackle all of this...
I can lend an affordable hand, and I'll be here whenever you need it... just let me know.
To your success,